Free tool. No sign-up.
Free handmade price calculator
A pricing calculator for people who make things and sell them. Enter your materials, your time and the profit you want. It shows the least to charge on Etsy, at a craft fair, from your own shop and to a wholesale buyer, and every step of the sum.
The page opens with an example: a batch of six soy candles. The material costs in it are made up to show how the page works, so replace them with yours. Nothing you type is saved or sent anywhere.
How the price is worked out
How to price handmade items, in four steps.
There is no one right price for something you made. What you can always work out is the least that pays for the materials, your time and the fees where you sell it.
Cost one item
Work out what the batch’s materials cost for the part you used, divide by the number of items, and add packaging and any other costs per item.
Pay yourself for the time
Multiply the hours for the whole batch by your hourly pay and divide by the number of items. Count shopping, making, photos, listing and packing.
Add the fees and the profit, place by place
Fees and profit are shares of the price, so divide by one minus both shares. Etsy’s fixed fees and a craft fair’s booth fee are added before dividing.
Round up, then compare
Round up to a price you like, then type it as “what you charge now” to see what you keep after fees and what an hour of your time pays at each place.
Price = (materials + packaging + your time + any booth fee + fixed fees) ÷ (1 − fee share − profit share)
Wholesale works differently. A shop usually expects to buy at about half of the shelf price, so the page shows the price a shop pays you, with no fees, and doubles it for the shelf. If your own shelf price is below double your wholesale price, a shop that buys from you would have to sell below what you sell for, or you would sell to it at a loss.
- Hourly pay: median pay for craft and fine artists in the US, $55,290 a year or $26.58 an hour (May 2025), U.S. Bureau of Labor Statistics.
- Etsy fees: a $0.20 listing fee, 6.5% transaction fee and 3% + $0.25 payment processing for US sellers, checkoutpage.com and Craftybase. Fees change. Check Etsy’s fee page for today’s figures.
- Card reader fee: 2.6% + $0.15 for a card present, Square’s published fees. Other readers charge other rates.
- Wholesale at half of retail: the common “keystone” rule of thumb, described by Craftybase. It is a habit of the trade, not a law, and shops differ.
- Example material costs, the booth fee and the 20% profit: made up, to give the page something to work with. They are not market figures.
Next step
Keep your prices.
Nothing on this page is saved, so print the sheet before you close it: it prints the card above with your numbers on it, and you can save it as a PDF from the print window. For more free tools, see the other tools in the shop.
Questions
Pricing handmade items: common questions
How do I price handmade items?
Work out what one item costs in materials, packaging and your own time, then add the fees of the place you sell and the profit you want. This page does it for Etsy, a craft fair, your own shop and wholesale, and shows each step.
Should I charge the same price everywhere?
That is your choice. The page shows the least each place needs, because the fees are different. Many sellers keep one price so buyers do not see two. If you do, charge at least the highest of the prices shown, or accept the lower pay per hour in the other places. Type your price in “What you charge now” to see what that costs you.
Does the Etsy price include shipping?
No. The sums cover the item price only. Etsy also takes its fees on shipping that you charge, and postage is a cost of its own, so work those out separately.
What is wholesale, and why is the number so high?
A shop buys from you at a lower price and sells at a higher one. Shops commonly expect to double what they pay, so the shelf price is twice your wholesale price. Wholesale has no Etsy or card fees but it still has to cover your materials, time and profit, which is why the shelf price can look high.
What hourly rate should I use?
The pay you want for the hours you put in. The example uses $26.58, the US median pay for craft and fine artists in May 2025 from the U.S. Bureau of Labor Statistics. That figure is for people employed as artists, so treat it as a starting point.
What profit should I pick?
It is your choice. Profit here is what is left of the price after materials, packaging, fees and your pay, so it is on top of your wage. The 20% in the example is only a number to start from. It is not a market figure.
Is anything saved or sent?
No. What you type stays in this browser tab and is gone when you close or reload the page. Nothing is sent to us.
Does this include sales tax or income tax?
No. Sales tax, where it applies, is added to the price you charge, not worked into it. This page does not work out taxes of any kind.
Can I use this on my phone?
Yes, this page is built for a phone as well as a computer.